Founder, Furnell Consult
Susan Furnell set up Furnell Consult in 2014 which has been specialising in developing market entry strategies with a disruptive angle for the smart home market. She has worked assisted a major mobile phone operator, a large incumbent thermostat manufacturer, and utilities and platform providers. Prior to this Susan led the Smart Strategy team for two Big 6 utilties: RWE nPower and British Gas’s Hive division. Susan is a frequent speaker at conferences and on the advisory group of European Utility Week conference. The well known energy industry journal Utility Week has been publishing a series of articles by Susan on the disruptive potential of connected home for the energy and heat sector.
Susan moved into smart energy and smart home markets following relevant experience gained from twenty years in the Telecoms and high tech industry. Past roles included head of product management for Telia UK (UK subsidiary of the Swedish Telecom incumbent at the time), head of strategy in British Telecom's Group Strategy and later Wholesale divisions, and founder of the UK Telecoms practice at the largest strategy consultancy of European origin, Roland Berger, where she then went on to work for their New York office in developing the technology sector. Susan holds an electronic engineering degree from Warwick University.