"Cost is very important in the mass market now - because people are buying into this by accident" – Steve Moore Speaker Q&A

Steve Moore, Director of Connected Home at Dixons Carphone, will be speaking in the Smart Home stream of the Smart Summit London 2016 being held in the Olympia Conference Centre on the 21st and 22nd of September.

Dixons Carphone is Europe’s leading specialist electrical and telecommunications retailer and services company. Their focus is to help customers navigate the connected world by offering them a comprehensive range of electrical and mobile products, connectivity and expert after-sales services from the Geek Squad and KNOWHOW.

Steve Moore will be giving Smart Summit London delegates an insight into how retailers can increase Smart Home Sales, and has recently taken some time to answer our speaker Q&A:

1. Which service is most likely to trigger mass market smart home take-up – security, entertainment, heating, health or something else?

EU: energy management - switching and control

USA : security

2. Where does potential lie for new industries to become involved in the Smart Home market?

Well-trodden insurance business models and escalation/advanced service provision for cable TV, broadcast and Telco operations

3. How are partnerships contributing to growth in the Smart Home market?

Companies with scale and large subscription bases (utilities, telcos etc.) will partner with others with complementary capabilities (tech support, home repairs, insurance cover etc.)

4. How are new Smart Home products generating customer loyalty?

Homeowners are increasingly trusting of, and reliant upon, subscription services such as remote temperature control, video sharing, and streaming entertainment. As these services become differentiated and incorporated into 'ecosystems' of devices customers are choosing, and sticking with, what works best for them.

5. How can security and privacy concerns be overcome?

Clarity and transparency. It needs to be as simple as 'vacant' and 'engaged' so that homeowners know when they can relax.

6. Is there too much focus on mass market appeal or is there still a place for high-end products?

There has ALWAYS been a significant high-end market, dominated by players such as AMX, Crestron, Lutron and Control 4. This will always remain, especially insofar as the technology is incorporated into new homes.

7. How successful will subscription-based models be for the Smart Home market?

They'll be key, but it may be subscription to service, insurance, broadband, energy supply, OTT television or other content that supports the 'SmartHome' element.

8. Is an OpenSource platform necessary for industry growth?


9. How important is cost in the purchase decision and how are retailers and product manufacturers responding to this?

Cost is very important in the mass market now - because people are buying into this by accident (as part of a point solution or a smartphone purchase, say) rather than on purpose. This will change as people better understand what a connected home can deliver.

To register your place and hear from our 160 leading speakers click here. Additionally, for further information on speaking opportunities, sponsorship and exhibition options at the UK’s leading Smart Summit, please visit www.iotsmartsummitlondon.com or contact the Smart Summit London Team on +44 (0) 330 335 3900 or email This email address is being protected from spambots. You need JavaScript enabled to view it..


About Smart Summit London

Smart Summit is a 2 day conference and exhibition covering the Internet of Things (IoT) ecosystem and its impact on the digital society.

With 3 in-depth event tracks and over 160 leading speakers, no other IoT event covers the Smart Home, Smart Cities and Industrial Internet of Things in as much detail.

Co-located with a joint networking exhibition, each track (summit) features over 20 unique and topical sessions – gain a unique insight from industry heavyweights and hear case study examples from major contributors.

Make sure you are present in London on the 21st and 22nd September for THE Smart event of 2016.